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new territory in the Süddeutsche Zeitung - Journalism 2.0

The current magazine of the Süddeutsche Zeitung "Good or bad?" deals with light and dark sides of the Internet. Nothing really new, you might say - is the discussion has been around for some years. For the print edition this also applies to a large extent. There the interested reader is not really a lot of new ideas - but perhaps a few personal new approaches.

Much more interesting however is the path that the SZ treading with this magazine on the Web . The article (online) magazine by readers can be altered or amended or users. Here is journalism apparently as a call for collaboration on issues understood. Journalism is again intended to be a clear impetus for further thought - a very good approach that can bring the magazine thought the new millennium ...

The Editierzeit however to 6 May 2010 limited. Until then, may be almost as edited in Wikipedia, and contributed to the knowledge and opinions.

Note: The link to edit the magazine, SZ only works meaningfully in the network while the magazine "Good or bad?" (Issued May 2010) to date.

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Kill iPad the printers?

When considering the current debate in the communications market on the sense and nonsense of an iPad or a small, mobile touch PC, I notice that a lot of digital content and the possibilities for the future of publishing or authors is spoken, but little about the future of print - especially large printing.

If the trend in the newspaper and magazine industry continued in the direction of lower requirements and in addition iPad is a trend towards digital content on a medium is added as a reading, this is already a serious blow to the employees in the affected printers. But it can certainly contribute a further trend to decline: the current environmental debate, which concerns the protection of resources and prevent environmental pollution. These issues are discussed in my opinion, quite rightly in order to temporarily quality print products.

Even though I now can not prove with numbers, the CO2 footprint of a digital magazine that is loaded onto a iPad, far almost certainly below that of a magazine from the kiosk located. When I think about me, what would be dropped so everything from environmental factors that influence:

1. raw material procurement for paper
2. production of the paper (possibly by recycling)
3. transport to print
4. procurement of raw materials for inks
5. production of printing inks
6. Transport for printing
7. production of printed magazines in fixed edition
8. transport to customers (Kiosk)
9. return of the unsold books
10. recycling of unsold books

this high energy and raw material consumption (and here are missing probably a few more detailed phases) are the digital equivalent of the device, server and download energy expenditures over - which, in use of renewable power generation , should leave a smaller CO2 footprint.

digital content / media from a customer perspective would thus not only convenient in the procurement, but also environmentally friendlier than their analog counterparts ... if there is not an even faster rethinking among consumers, as feared by the media industry.

In a future, say Let's 2020, could the printer and print out a similar struggle, as has been done decades ago, the miners and coal mines. A struggle against a changing world.

Over the centuries, many have changed jobs or have lost their meaning. Perhaps this is now blooming and the guild of printers that way by the growing use of digital media a new focus. For the suppliers are the same.

Surely it would make sense now to think about such a change and not with closed eyes in the meaning and unemployment to run. Meanwhile, the bad examples an ignorant management of change, as they were seen in the music and media industry and are leading to new approaches to processes of change.

This is again just a thought experiment in the "Communications 2020" discussion which I have, throw in the project, but perhaps one with economic and social importance ...

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"Communications 2020" as a panel discussion

It's nice to witness once again if different people come to similar ideas or adapt ideas and themes from others.

in communications and media industries such events happen more frequently, however, as in other business fields. For here is the monitoring of industry issues and finally tracking down the same business.

In Germany, the time seems ripe for a / the theme "Communications 2020". The themes that are common in various players in the communications and media industries.

The organizers of the event series " Newswire - Media Coffee " this year have apparently discovered the trend for future projections and the theme "Communication 2020 - start of a new information age?" for a series of panel discussions discovered for themselves. The podium line-up of the first event, held on 14.04.2010 in Hamburg, indicates that at the events, the focus on marketing support was "of future communication down, most notably publishers and agencies.

The issue of communication 2020 is ideal for bold predictions. Especially as we will see in the next ten years a consolidation and probably some port (network) ideas from the "Web 2.0" in the analog world. The net is indeed already a "cultural space" part of the analog world, but probably will be even more involved in many everyday activities (especially with media reference). The distinction between analog and digital content and functions is perhaps not made as intense as it has not been the case in recent years.

advertises the term in 2020 but also very good for a consideration of everyday communication, because the name for a "normal vision" (20/20) by Herman Snellen be brought along (see also www.agingeye.net or Wikipedia ). What for me at that time was the main reason "K2020" use. Thus the issue is multi-dimensional use.

again In order to get to the filming of our future forms of communication, we should keep not only the media artist and full-time professional communicators in sight, but the "normal" user with its "normal" view.

Despite the panel discussions for our professional media users and advisers, is for me no way around it, to observe the everyday use of media content and support - which I also am always happy in subways, cafes, and through conversations with "normal" users.

Thanks to the organizers of the "Media Coffee" series makes the subject so that their further advance and push forward with discussions on the changes in everyday communication. It is certainly a subject that we will be dealing with all facets of a little longer ...